Goodwin explains that The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work. Here is an example of the Artist Lilley allen in a close up in the music video. This recurs a few times in the video where she is clearly smiling and laughing to represent her confident and happy self, and also her unique personality giving the audience a clear understanding of the artist.
All music videos represent genre characteristics. This Lilley Allen song is a up beat pop song and it is set around london. The artist is dancing around happily reflecting her confident personality. The bright colours used in her dress and the setting relate to the upbeat music and lyrics representing a happy, free genre. Also the dancing down the street exagerates her feminine side and joyful personality.
In this song the lyrics clearly reflect on the visual in many places. The lyrics to these images are 'When a kid came along to offer a hand, but before she had time to accept it. Hits her over the head doesnt care if shes dead, cause hes got all her jewelery and wallet'. In the video we see a boy walking up to a elderley lady offering a hand and then knocks her down and steals her jewelery and wallet.
This shot is a reference to the notion of looking, using a screen within a screen. Lilleys song is all about what the world should be like but how it is and this shot is clearly demonstarting this with the camera panning across the screen from colour to dullness. There is also the use of voyeuristic treatment to the female body, dressing lilley in a long bright red dress, making her stand out from everything else and making the audience focus on her and her body.
In the video There are numerous intertextual references, where lilley has used characters in stereotype situations which you would see in films and other tv realated programmes. In this shot she stands a young couple at the front door to the girls front house explaining hes walking her home from a date. So stereotypically the man walks her to the front door awaiting a kiss, as seen in many other films and tv programmes.
