Wednesday, 21 April 2010

How effective is the combination of your main product and ancillary tasks?

My main product being about a girl meant i wanted my ancillary tasks to be focused on her. The song i produced was called how does it feel, and in my video she is represented as quite a lonely girl just trying to find her way back to love and be free from all the arguing and problems in her life. I used many shots of just her, and placed her in the centre of the performance clips, to make her the audiences focus and representer her as the centre of attention. I therefore called the album freedom because i wanted to express this the most.
I decided for my magazine advert that i wanted her to be placed as if she was free for the audience to learn this perspective of her. I took a photograph of her using Goodwins ideas again of the voyeuristic treatment to the female body, i wanted to use her as a stereotype to her in the video. In the video she is fighting against her problems but in the magazine advert i have expressed her as how she could go if dealing with the problems and not fighting back at them. I dressed her in the opposite way of being glamourous in her videos but as dark and lost, dressed in dark clothes and messy hair with a bottle of alcohol. Her position on the ground was very important i needed this to be the main aspect of how the audience would learn what was going on. I placed her resting her head on her hand to show depression and distress and her facial expressions express this well. The way she is sprawled with her legs sat shows her not having much care and almost wants to break free. This then relates to the gates in my performance shots of my video because she is this side of the gates, where as in the magazine advert she is the other side.
My Cd cover really glamourises my artist, relating to her performance shots with the audiences focus being her legs, then again on my front cover the same concept is represented. I have placed her in the corner of the room looking away from the camera striking a confident pose. The white walls really make the audience focus on my artist and the fact she is stood in the corner of a room could mean many things but keeps the audience questionning.
The other pictures on my album relate to my music video glamourising the artist again and even using a shot from the video.
I think the combination works well and my artist is glamourised in all ancillary and main products, she is represented to the audience very similarly and always on her own to express her loneliness. Goodwins ideas are used in all the shots and I think they are all very succesful.

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