What have you learned from your audience feedback?

At the start of my planning, after deciding on the pop genre, i created a simple questionnaire for my audience, to gain some feedback on what they would like to see in the video. My target audience being numerous ages meant the feedback would be from a large range of people. There feedback was all very similar as shown in my questionnaire below. I have learned that in pop music videos it is common for the audience to want the video performance based with singing and dancing and not just of the artist singing, therefore i intergrated shots into my video of both aspects, with also the flashback narrative parts which was another audience suggestion. Gaining information from my audience was very interesting and to me it seemed crucial as it is them i am trying to please. Their feedback was mainly all the same showing there attitude towards the pop genre was very similar.

On the 11march half way through editing we presented a rough cut to our class. At this point i had mainly just uploaded the shots and placed them in time with the song. My feedback for the video was very succesful and i was given many ideas to improve the video. My audience really liked the shots of the narrative parts, where the girls were all moving and dancing in rhythm, they used numerous words to describe this such as, effective, fun and perfectly sequenced. They also catched on to the fact the dance moves related to the lyrics of the girls rising up from the ground and the lyrics being 'we rise' etc. My audience expressed that the shots of my artist up on the hill with the views were kind of rough and needed editing to make them more softer. I was then able to apply to this by using many transitions on the shots such as fades in and out and fading into white etc, Which brought the shots into the video not as fast and in your face, but slowly fading in.

I was also told that some of my clips wernt cut to the exact point needed and that you could almost tell the artist had finished her line and acted towards stopping the filming. I went through each shot in my video and cut them to the point where my artist stops and luckily this worked succesfully to fill into the song. This was the most difficult part i felt because i had to get the exact timing of the song correct to the artist singing in the video. Luckily this worked out succesful and i feel the timing of the clips and the cuts of the clips all look effective. This was another thing my audience commented on and that they thought the clear shots of jenny on the hill were used really well to the song because her miming of the lyrics were almost exact.